Entry Level Marketing Cover Letter Sample
Are you interested in making marketing your career? When applying for your first position in marketing, make sure to include in your cover letter any previous experience that highlights your related skills and abilities, and builds upon your resume.
The following is a sample cover letter for an entry level marketing position. Use this example as a guide and makes adjustments based on your qualifications to fit the position you are applying to.
Tips for Writing a Marketing Cover Letter
- Include related experience: In the body of your letter, include any experiences that are related to the job you’re applying for. Even if you have never had a marketing job, include experiences where you demonstrated skills and abilities required for the job.
- Use specific examples: You want your cover letter to expand upon your resume. One way to make your cover letter stand out is to provide specific examples of times you demonstrated skills or qualities needed for the job. Examples prove that you have what it takes to do the job well.
- Use keywords: Look for keywords in the job description – words that emphasize the skills or qualities needed for the job. Include some of these keywords in your cover letter.
- Begin with a sample or template: A cover letter sample or template can help you decide what information to include, and how to format your cover letter. However, when you use a sample or template, be sure to change the information to fit the job you are applying for.
- Use business letter format: Use the official business letter format when writing your letter. You want this letter to be professional.
- Edit, edit, edit: Be sure to thoroughly proofread your cover letter. You want your letter to be polished and professional so that you make a strong first impression.
Cover Letter Example - Entry Level Marketing
City, State, Zip Code
Cell Phone Number
City, State, Zip Code
Dear Mr./Ms. LastName,
I am very interested in the open marketing position with ABC Marketing Group. I believe that my education and employment experiences make me an ideal candidate for the position.
During my tenure at XYZ College, I developed a passion for marketing and public relations. I have sought out multiple opportunities to develop my marketing skills. For example, last summer, I interned at the National Sculpture Society in New York City. My position entailed developing web pages and slideshows publicizing the success of the society's artists. I was able to utilize my web authoring skills to assist the organization in their goal to promote sculpture.
As an assistant at XYZ College’s career services office, I am responsible for updating information on alumni, career advisors, and companies who publicize internships with our office. This involves heavy calling during my shifts at the office. In addition to calling, I also email clientele. This calls for me to employ interpersonal skills to communicate with clients effectively. Due to my strong communication skills, I have been given even more responsibilities. For example, I now publicize all career services events via multiple social media platforms.
I believe that my experiences in marketing and my interpersonal skills make me a prime candidate for this position. I am a diligent worker, and passionate about my work. I will be a valuable asset to your company and will use this as an opportunity to grow and further the development of my marketing skill set.
Thank you very much for considering my application for candidacy. I will follow up within a week to confirm that all of my materials were received and hopefully set up an interview time.
Your Signature (written letter)
Sending an Email Cover Letter
If you're sending your cover letter via email, list your name and the job title in the subject line of the email message:
Subject: Marketing Position - Your Name
Include your contact information in your email signature, and don't list the employer contact information.
Two-thirds of hiring managers reject applicants based on what’s written in their cover letter, according to a study by Zip Recruiter. You see, first impressions certainly count.
Imagine you’re a digital recruiter. It’s been a hell of a day – deadlines are looming ever closer, meetings have over-run and your inbox is flooding. Boom – another impersonal cover letter arrives – unresearched, uninspired and all round annoying. It’s a giant no. And so is the candidate.
Want to avoid being that person that makes your potential employer reach for a Panadol? We provide 6 tips on how to create a digital marketing cover letter that begs to be read, remembered and recommended.
You’ve Got One Page to Achieve the Following:
- Get employers intrigued.
- Demonstrate your interest in the role and their company.
- Showcase who you are and how you “fit.”
- Make them smile and pick up the phone.
We’ll show you how to achieve all four objectives below…
Speak the Lingo
If your potential employer is looking for energy and inspiration make sure you give it to them in heaps in your cover letter. Yes, that’s right – you need to match the tone, learn the lingo, get down with the company speak. Modern cover letters need not be boring, stilted and corporate, especially if you’re looking to work in a fun and creative environment.
If you look closely enough you’ll find hints of your potential employer’s culture. Highlight the words used in the role description and don’t be scared to steal a few – if they say ‘awesome’ so do you. However, it’s important not to go overkill on this and risk sounding fake – make sure your natural voice shines through too (if you’re a good fit, your language should merge with theirs nicely).
Showcase the “Fit”
Each cover letter you write should showcase how you simply “fit” this role and organisation. Tailoring your cover letter doesn’t just mean addressing your letter to the relevant person in the organisation (although you should absolutely do this). It’s about crafting your entire body to address the needs and desires of your potential employer. Get to the heart of the matter by – 1. telling them why you want to work for them and 2. telling them why they should pick you.
You should also demonstrate your value proposition – this means addressing the role description, the company and the culture and showing how you uniquely “fit”. Create parallels between what you do, what the company does and what the role description requires. For example, if they’re looking for a creative and results-driven ‘Content Executive’, you can offer an example of the campaign concepts you’ve created that have generated leads and/or sales.
Open With Clarity
Get to the point already. The first line should introduce you and your intent (to get the job). The first paragraph? It needs to immediately address why you’re the perfect candidate to fit the role in question. Here’s a hot tip: before you begin writing, read through the job specification again and highlight the most important points.
How? Look for repeated phrases, synonyms and ‘Required Skills’ to find the core component your potential employer is searching for. If they’re looking for “an analytical mind”, for example, you should portray your passion for numbers and strategy within the first line or two. Your first paragraph is also a great place to convey the years of experience you have in your industry (especially if the number is rather impressive).
Offer More Than Your CV
If you’ve created the digital marketing CV of every recruiters’ dreams your’s will be formatted beautifully and full of metrics, timelines and streamlined achievements. Well, your cover letter is your one and only chance to flesh out these perfectly formed bullet points and add more depth to your personal story.
Say, for example, your CV says you increased your company’s leads by 30% in a single quarter. You can explain how you managed a team to achieve this metric, the tactics you employed and the obstacles you overcame. This will give your potential employer insight into your “softer skills” like motivation, tenacity and team playing. It’s often these so called “soft skills” that can make the difference between you landing the job and getting overlooked by a more adaptable candidate.
Close With a Call to Action
How you close your cover letter is every bit as important as how you open it. Your closing paragraph has three purposes: 1. to restate your enthusiasm for the role and how you believe you’re a good fit. 2. To re-communicate the value you can bring to the role and the company. 3. To provide a clear and confident call to action about how your potential employer should get in touch.
Don’t forget to sign up to our Digital Careers Postgraduate. The average digital marketing manager in Dublin earns €68,000 –find out how you can too.
Zara is the Digital Marketing Institute's Digital Marketing Executive. She writes about all things digital marketing, including search, social media, email, mobile and Analytics. Her core passions are content creation and small business strategy.@dmigroup