Anti Bullying Psa Assignment Science

A public service announcement, commonly known by the PSA acronym, is a message spread in the interest of the public. The objectives of PSAs are to raise awareness and change public attitudes, opinions, or even behavior towards an issue. These messages can be instructional, inspirational, or even shocking to elicit emotion and action.

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Why Have Your Students Create a PSA?

A PSA can be a very powerful way to heighten awareness on a certain issue. Many PSA campaigns have educated the public or contributed to social change. The number of people who smoke cigarettes has decreased dramatically since the 1960s, not only because of legal restrictions, but also because the general public as a whole has become more aware of the severe health risks. Consider the effects of famous PSA characters on your own life such as Smokey the Bear or McGruff the Crime Dog and slogans like, “Don’t drink and drive” or “This is your brain. This is your brain on drugs.”

A public service announcement does not need to be a nation-wide endeavor, and can be made in several media. Most commonly used media for PSAs are video on television and the internet, and audio during radio shows or podcasts, but there are many instances of PSAs in print media. On Storyboard That, you can make a digital public service announcement that can be disseminated via email, printed out, or projected during a presentation. You can even add audio!

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How to Write a Public Service Announcement

Public service announcements are for the benefit of the public, and usually contain a message that you should take away. What do you want to say? Should you tell a story or make a bold statement? Here are a few steps on how to write a PSA storyboard.

1. Choose an Issue

Select a topic or issue that would benefit the public. This topic may address social or environmental issues such as bullying, littering, or industrial pollution, but also might be on a smaller scale like “push in your chair” or “cover your mouth when you cough or sneeze.” Think about what message you want to get across and to whom you are directing this message.

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2. Hook Your Audience

A good PSA will be noteworthy for at least one reason. Maybe a PSA will grab attention because of its comedy, shock value, emotionality, or importance to the audience. Make use of the various character positions and expressions to demonstrate an array of emotions. Use eye-catching images in your storyboard cells from the Storyboard That library and Photos For Class, and try not to leave much empty white space. Use dialogue bubbles or other Textables to explain your message. A very different, but effective, strategy is to limit the text to a single word or slogan, or to leave text out entirely.

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3. Get Your Facts Straight

Research the topic as necessary. If you have incorrect information, your message will quickly lose its credibility. Make sure the factual information that you present, such as statistics examples, is correct and relevant. Use a blend of figurative language, images, and jokes to prove a point, but be sure that you are not insinuating untrue things. Choose appropriate scenes, characters, and items that enhance your message.

4. Be Straightforward

Your public service announcement should be clear and concise. Get your point across without dawdling. If you choose to make a more thought-provoking message, you still want your audience to understand after a moment of consideration, rather than spend time puzzling over the higher meaning.

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How Can I use PSAs in the Classroom?

  • Use PSA storyboards as an introduction to a unit on persuasive writing. Public service announcements usually do not have legitimate opposing stances, but many public service announcements want to persuade the audience in some way. Creating a PSA storyboard can help students think about their passions, important issues in our society, and convincing reasons to back up claims.

  • Make storyboards to understand and address contemporary issues in your school, town, country, or world. PSAs can cover numerous serious topics like racism, sex trafficking, drunk driving, drugs, but also smaller concerns in modern life. Here at Storyboard That, we love seeing what the next generation is thinking and how they are going to tackle the problems they are actively inheriting.

  • Use storyboards as a means of planning for video assignments. PSAs are great templates for advertisements, and often occur alongside commercials on TV, on radio, or in print. Storyboarding is very useful when planning for the needs of filming: set, actors, props, etc. The Fridge and The Arrest storyboards above are two examples of storyboards that could be easily turned into a video.

  • For recurring issues in your classroom or a reminder about rules and expectations, a comic strip can make a delightful public service announcement. Sometimes making light of a simple (and potentially important) issue, can make a discussion on it easier to start or even have a bigger impact on students.

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Example Rubric

Follow-Up Discussion Questions

Showcase or present a public service announcement storyboard. Discuss the effectiveness of the various elements. Use some of these questions to guide the discussion.

  1. What message should you take away? Is the message presented explicitly or implicitly?

  2. Who is the intended audience? Where would you post or present this public service announcement?

  3. Do you believe it? Do you understand why you should [follow the message]?

  4. Do you have an emotional reaction or a personal connection? What in the PSA makes you feel that way?

  5. Are you convinced by this PSA? What are the reasons or evidence, if any, provided on the storyboard?

  6. What would make this a stronger PSA?

  7. How else could you present the same message in a different way? (i.e. use comedy as opposed to emotional connection) Which approach is more effective?

A fun and often-recommended activity to engage youth in considering the responsible use of technology and promoting that message across the student body (or beyond) involves the creation of Public Service Announcements (PSAs). These are creative and informative videos designed to bring attention to a problem relevant to a certain audience, and make a memorable point about it. Often, they promote awareness of a particularly compelling social issue, and work to encourage individuals to act in positive, appropriate ways. They also tend to have a “coolness” factor not present in a handful of other awareness initiatives.

By way of illustration, a group of students can be assigned the task of creating an Anti-Cyberbullying PSA by using a digital video camera, digital camera, cell phone (which they all usually have on hand!), or even a web cam. Typically, they are instructed to brainstorm, plan, and then write out an instructive and memorable script or story while also figuring out backdrops and scenes. It can be short (around 30 seconds) or longer (a few minutes in length) – depending on the content covered and the intent of the video. Of course, it just shouldn’t drag on; it should be as concise and as hard-hitting as possible. These can then be uploaded to YouTube, TeacherTube, or a similar online video repository, with the web address shared widely to inform and educate others about the issue – via email, messages, or perhaps on the school’s official web site. They can also be shown to students in classrooms or through the morning or afternoon video announcements during the school day.

Teaching youth how to make wise decisions with their online participation and interaction seems to work better through repeated reminders that pique their conscience and bring the issue to the forefront of their mind. Perhaps after witnessing correct and healthy behavior by a peer acting out a role in a Public Service Announcement video, a student might be more inclined to mirror that behavioral choice when presented with a social opportunity in which he or she has a decision to make. Perhaps it will induce him or her to “do the right thing” after seeing someone else model that action.

Here are some examples of some student-created PSA videos we have seen:

To be sure, public service announcements don’t have to be “videos” – they can take the picture of colorful posters replete with word art, digital photos, bulletpoints, short narratives and stories, and anything else students may want to include. We encourage schools to administrate the creation of poster PSAs in any class, simply as a very relevant task for students while they discuss and share about cyberbullying, safe social networking, sexting, and other forms of teen technology misuse. This doesn’t need to occur in a computer-themed class – it can occur in a math class, a science class, an English class, a physical education class. In fact, it should occur wherever students are, because it is highly relevant to them.

Adults often complain that it is difficult to obtain and then retain the attention of youth. To that we say, talk to them about these technology-related issues, and give them assignments (such as these PSAs) to *engage* and align their minds and hearts with positive use! If you can connect with them on this level, their ears will perk up and they will lock in to what you have to say. Trust us, give it a try, and let us know how it worked for you!

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